Urban Cultural Playground (3 of 3)Conclusion
Clearly, the housing is not being built for the immigrant Latino Chinatown restaurant worker or the sweatshop laborer trapped in the store on Chunk King Rd., but for the managerial, professional class Angelino with a salary paying job downtown. The orientalist and racial consumerist relationship between capitalist White America and Los Angeles Chinatown continues on with its legacy of disenfranchisement and displacement. Cultural consumerism still maintains its stronghold, even when disguised as multicultural respect for ethnic American communities. “The project will also include the construction of a plaza and cultural center to reflect the heritage of the Chinatown community and help draw visitors to the area." 9 Gallery owners on Chung Kind Rd. and those sprinkled through out Chinatown have served as the catalyst for investment bankers and wealthy developers to come into the area in the name of revitalization and community redevelopment. They embody the reality that White constructs of racial identities plays a crucial role in the business dynamics of Chinatown urban development. Critical analysis of the manners in which the cultural concept of “Chinatown” is marketed, bought, and sold in this racialized consumer society reveals that both Asian Americans and Non-Asian Americans alike are guilty of the perpetuation of stereotypes and stigmatism. Although immensely problematic in general, the situation is worsened when the latter comes to commodity this sense of Chinatown-ness because notions of White racial superiority are deeply rooted in such businesses ideologies. This false sense of rightful ownership makes evident the colonial mind set that is directly connected to the gentrification of ethnic communities, especially when marketed as urban revitalization. As Vicky Muniz writes in Resisting Gentrification and Displacement: Voices of Puerto Rican Women of the Barrio, “Revitalization and gentrification have generally been considered beneficial for the cities involved; by contrast, negative consequences have also been identified through a concern with displacement and its deleterious effects.”10 The deleterious effects, when applying this statement to the development of Los Angeles Chinatown, is exposed once the reality of who the city is being revitalized for (White middle class residents with upward mobility) and why (restructuring of the new capitalist marketplace) is established. When confronting these truths, it becomes clear that the working Latino and API families of Chinatown must prepare for a tough battle in order to maintain their ground. 1Rohrabacher,
Rhonda. “Livin' Large in L.A.” Newsmax.com, July 12, 2001:
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